Branding mood board4/7/2023 ![]() ![]() All they need to do is click the link to your board, and you can give them the ability to add and delete pins as well! ![]() This also allows your board to be a living document that evolves over time.Īnother reason Pinterest works well is you can easily share a link to your mood board with whomever needs it – your designer, your brand strategist, your marketing department, your intern, or anyone else. The interface makes it easy to search for image and color ideas, see recommendations for similar images, and add and delete pins to your board. The reason I recommend Pinterest for non-designers is because it’s so simple to use, and you may already be familiar with Pinterest from your personal life. You can also use Canva, Adobe Photoshop, Microsoft Paint, or good old-fashioned paper, scissors, and glue if you prefer those methods. If you’re not a designer and are looking to make a mood board for your wellness business, I recommend using Pinterest. Since a mood board is preliminary, you can work out those questions and differences with your designer in the mood board phase before they go on to create your full logo, website, and visual identity. Or maybe the brand colors you were visualizing reflect very different meanings in color psychology than what you want your ideal clients to feel. Often there are reasons behind a designer’s choices – for example, maybe cursive fonts won’t appeal to your target market. If you were picturing cursive fonts, but your designer hasn’t included any cursive fonts on your mood board, that can be a moment to share your thoughts and understand where they are coming from. Likewise, if your designer or brand strategist creates a mood board for your business, you can have an important conversation about your visual identity. If you make a mood board and send it to your designer, they can get an immediate sense of the themes, colors, textures, and overall feel that you are envisioning for your brand. ![]() You may have a picture in your mind of what you want your brand to look like, but can you clearly describe it in words? Or would it help to have some visual cues and images to demonstrate what you mean?Ī mood board makes your collaboration with your designer significantly easier because it gets you on the same page from the start. The guide includes font pairing ideas that you can implement right away, as well as a detailed description of each font! To find the fonts that best represent your brand, check out this guide we made to the 10 best health & wellness fonts. Your mood board marks an important milestone between working on your brand strategy and working on your visual brand identity.įonts are an important element to include on your mood board. Mood boards are also exciting! After going through the brand strategy workshop process, having a mood board at the end can feel like a triumphant and enthusiasm-building moment. After looking at the brands of your competitors and establishing what your ideal client is drawn to, a mood board can tie those ideas together and inspire your next steps. When it comes to your brand, a mood board sets the foundation for the visual designs that will come next in the branding process. You can make a mood board for just about anything – a vacation you’re planning, a kitchen remodel, a back-to-school clothes shopping spree, and of course your health and wellness business! Mood boards are used to visually organize your thoughts. Download our popular free mini-workbook here to identify your brand’s personality traits and learn what colors will work best for your health and wellness business: Think of a mood board as a fun first draft that will influence your logo design, website design, color scheme, and marketing materials.īefore you create a mood board, you will need to know the brand attributes of your business. The best time to make a mood board for your health and wellness business is after you have an idea of how you want your visuals to look, but before you move forward with creating visual designs. A mood board, also known as a stylescape, is a visual collage of ideas for your brand. ![]()
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